The risk in selling reduced-nicotine cigarettes

On Friday the 28th of July, the U.S. Food and Drug Administration (FDA), announced a new comprehensive plan for tobacco and nicotine regulation, which included lowering the amount of nicotine in cigarettes in order to minimize addiction. Similarly, article 20 of the European Tobacco Products Directive (EU-TPD), limited the nicotine level in e-cigarettes to 20