PMI at the Global Launch of iQOS 3 in Tokyo

“IQOS 3 and IQOS 3 Multi will officially go on sale on November 15th in Japan, Switzerland, UK, Russia and Colombia, and will be rolled-out across our global markets from November 15, 2018, onward,” read a release on the PMI website.   Big Tobacco Companies consider Japan as the ideal test ground for HNB tobacco