Japan: PMI to Sell Cheaper Versions of ‘Heets’ as it Launches iQOS 3

Big Tobacco Companies consider Japan as the ideal test ground for HnB tobacco products, since regular e-cigarettes are not allowed due to the country’s strict nicotine regulations. Additionally this nation is one renowned for having a high regard for cleanliness and health, hence non-combustible cigarettes are sought after as they are in line with these